Associated with LSEG
Founder, DSAB Finserve  ·  Author  ·  Personal CFO

Your money deserves
a trusted guide.

Not just an advisor — your Personal CFO.

Hi, I'm Abhishek. I'm based in Guwahati and work with families across India and the UAE to bring clarity, structure, and purpose to their finances. I founded DSAB Finserve so that every family could have what wealthy families have always had — one person who sees the full picture. I also wrote The 7% Trap to put that knowledge directly in your hands.

Let's Talk Read The 7% Trap
Abhishek Borah
10+
Yrs Experience
$10M+
Assets Managed
2,400+
Followers
Licenses & Certifications
NSE India — Stock Broker / Dealer
SEBI — Equity Derivatives Certification
AMFI — Registered MF Distributor · ARN 178243
RERA — Real Estate Broker / Sales Agent
TÜV NORD — ISO 14001 & 50001 Internal Auditor
EHS+ Certification — ISC
Abhishek Borah
A little about me

I've spent a decade helping families stop worrying about money.

With over ten years across finance, wealth management, and market advisory, I started DSAB Finserve with one clear mission — to act as your family's personal Chief Financial Officer. Not just someone who sells you a product, but someone who sits on your side of the table.


I currently look after over $10 million in assets for families across India and the UAE, integrating technology with deeply personal strategies. My background in engineering and business gives me both the analytical rigour and the human perspective that good financial decisions require.

Symbiosis International University
Symbiosis International University
MBA, Energy and Environment  ·  2014–2016
University of Greenwich
University of Greenwich
BEng (Hons), Electrical & Electronic Engineering  ·  2009–2012

"Wealth is not built by being clever. It is built by being boring — for a very long time."

— Abhishek Borah, The 7% Trap
Awards & Recognition

Recognised for making a difference.

2026
SIIB Alumni Rising Udyami Award '26
Conferred by the Symbiosis Institute of International Business in recognition of entrepreneurial achievement and outstanding contribution to business — awarded to Mr. Abhishek Borah, Founder, DSAB Finserve, Batch of 2014–2016.
Symbiosis Institute of International Business
View on LinkedIn
SIIB Rising Udyami Award 2026 — Abhishek Borah
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How I work with you

Your Personal CFO.
Your Family Office.

Most families have investments, insurance, and loans all in different places — managed by different people with different agendas. I bring it all under one roof and give you a single, clear strategy for your entire financial life.

Assets

AI-Driven Wealth Building

Technology-powered, multi-asset strategies built around your goals — not someone else's targets.

  • Mutual Funds (MFs)
  • Structured Investment Strategies
  • Equities & Derivatives
  • Private Equity
Liabilities

Strategic Capital Advisory

Your loans should work for you, not against you. I help you borrow smarter.

  • Home loan structuring
  • Business loan advisory
  • Debt consolidation strategies
Risk

Insurance Portfolio Audit

Most people are either over-insured, under-insured, or paying too much. I find out which.

  • Life & term insurance review
  • Health & critical illness cover
  • Asset protection audit

Skills & expertise

Financial Analysis Business Strategy Public Speaking Wealth Planning Equities & Derivatives Startup Advisory Private Equity Real Estate Advisory
The 7% Trap by Abhishek Borah
The Book

The 7% Trap

You did everything right.
So why aren't you rich?

For a generation the rule was simple: work hard, save, and put it in a fixed deposit. It worked for our parents. Then inflation and tax quietly turned that "safe" 7% into a slow loss — the rupees pile up while the life they can buy keeps shrinking.

Drawing on a decade of guiding families across India and the Gulf, this book lays out the boring, durable plan that actually works — one you can build in a single Saturday and run in twenty minutes a year.

Inside, you will learn how to

"Wealth is not built by being clever. It is built by being boring — for a very long time."

Buy on Amazon Get a Signed Copy
Real stories

What clients & readers say

★★★★★
Verified Amazon Review

"Good read for people who want to know wealth building tools beyond FD and gold. This is a book for someone who does not know anything beyond fixed deposits and gold as investment tools. It will help them plan their retirement better and also speak to their wealth advisor from a more informed position."

Arjun C.
Verified Purchase · March 2026
"

Abhishek and his team are quite client centric — they put in efforts to understand my needs, ideas and goals. They go the extra mile by educating me every single time and ensure I have understood the key aspects of every single investment I am doing. The hand holding I have received has made my journey into investment and the stock market extremely easy and, most importantly, transparent. I strongly believe they are equipped with the right knowledge and mindset to handle my hard earned money. I will be referring them to my network.

Raunak
Business Owner · Guwahati, Assam
"

Reliable & trustworthy investment partner. Helped and enabled me to start my investment journey. Their team has a sound knowledge about their products. Highly recommended.

Mrigank
Corporate Leader · Dubai, UAE
Things I think about

Latest Insights

Watch on YouTube →
Fixed Deposits

Why Your 7% Return Is Silently Making You Poorer

Inflation, taxes, and hidden costs mean what looks like a solid return is often negative in real terms. Here's the maths — and what to do about it.

June 2026
Family Office

Why Every Successful Family Needs a Personal CFO

Investments, insurance, and loans in silos is the number one reason families fail to build wealth. The answer is consolidation — not more products.

May 2026
AI & Investing

How AI Is Transforming Wealth Building for Indian Families

Technology is no longer just for institutions. AI-driven strategies are now accessible — and they change what's possible for every family.

April 2026
Common Questions

Frequently Asked Questions

Who is Abhishek Borah?

Abhishek Borah is the Founder of DSAB Finserve, a wealth management firm associated with LSEG, and the author of The 7% Trap. Based in Guwahati, Assam, he helps families and institutions across India and the UAE build AI-driven investment strategies through a Personal CFO approach — managing investments, liabilities, and insurance as one consolidated balance sheet. He holds credentials from NSE India, SEBI, and AMFI, and won the SIIB Alumni Rising Udyami Award 2026.

What is The 7% Trap about?

The 7% Trap explains why the traditional 7% fixed-deposit return is actually making most Indian savers poorer in real terms — once inflation and tax are factored in, that return often goes negative. The book provides a simple, four-part investment plan that any family can build in one Saturday and manage in twenty minutes a year. It is available on Amazon India.

What is a Personal CFO — and do I need one?

A Personal CFO manages your complete financial life — investments, loans, and insurance — under one coordinated strategy, instead of having them handled separately by people with competing interests. If your wealth is spread across FDs, mutual funds, insurance-cum-investment products, and a home loan that nobody is optimising together, you almost certainly need one. Most families discover they are paying far more in hidden fees and missed returns than a Personal CFO would cost.

What does DSAB Finserve offer?

DSAB Finserve, founded by Abhishek Borah and associated with LSEG, provides a Family Office model across three pillars: Assets (AI-driven investment portfolios across mutual funds, equities, derivatives, and private equity), Liabilities (strategic capital advisory on home and business loans), and Risk (a complete insurance portfolio audit). The firm currently manages over $10 million in assets for families and institutions across India and the UAE.

Does Abhishek Borah work with clients outside Guwahati?

Yes. While Abhishek Borah is based in Guwahati, Assam, he actively serves clients in Dubai, UAE, and across India. Engagements can be managed remotely with periodic reviews. To explore whether working together makes sense, email ab@abhishekborah.com or use the contact form below.

Get in touch

Let's have a real conversation about your finances.

No sales pitch, no pressure. Whether you want to understand your options, discuss your current situation, get a signed copy of the book, or have me speak at your event — just drop a message and I'll get back to you personally.

Email
ab@abhishekborah.com
Location
Guwahati, Assam, India  ·  Dubai, UAE
Company
DSAB Finserve  ·  Associated with LSEG